Our work
subaru
A long standing client of Selvedge (indeed, through 2 previous agency tenures), in 2016 Subaru approached us with a clear brief. The leadership team held a deep-seated belief that the brand still had untapped growth and potential within the Australian market. Selvedge was thus commissioned to lead a complete brand strategy re-boot. Working with key creative partner agencies and the leadership team we workshopped our North Star objective and then began a systematic and rigourous research and territory creation process. Across a 6 month process we collectively created, discarded, 'debated' and finally raptured about a new directional insight. The resultant 'Do' Campaign - has been a significant commercial and creative success.
“Cameron has worked on the Subaru business for over a decade, and has been a guiding light in times of change, challenge and prosperity. His incredible research skills have unearthed consumer insights that have helped to forge our brand journey and create the necessary change in direction for the more tactical model strategies. His focus on delivering a strong competitive advantage is exceptional. He is also a great guy to work with!”
Genome.One
In the context of a flurry of 'consumer friendly' DNA kits becoming readily available on the global market, Genome.One had a significantly more sophisticated and scientifically-underpinned product in early stages of consumer facing MVP. Selvedge were commissioned to identify and understand in detail the target for the product, and to provide guidance on the product positioning, pricing and channel distribution in light of the targets motivations, attitudes and behaviours.
“Selvedge Consulting have recently conducted a qual research project for us in preparation for the launch of a new product in the genomics space. The project ran very smoothly and according to agreed milestones. More importantly, the insights provided have been invaluable in shaping our understanding of our future customers and our approach for the launch. Anna and Cameron bring a wealth of experience and a unique combination of consumer and healthcare expertise to the table which helps them to uncover powerful new perspectives.”
cochlear implants
We carried out a global qual study on the influence and impact of new advances in audiology software. Using scenario planning we understood how these advances will shape the future of the category and the practice of cochlear implant audiology, and were able to deliver to our clients a recommended MVP to address their need for a quick product launch, with a longer term perspective on software and service innovation.